Assassin a.k.a. Agent Sasco’s latest single “Stronger” is visualized through a story of struggle and progress. Driven by the spirit of perseverance, Sasco acts as an agent of positive change on “Stronger.” According to The FADER, the video “offers inspiration for hard times” and “feels right on time.”
Sasco tapped into his passion project of farming as the starting point for “Stronger.” Set in Jamaica, the Ras Kassa directed visual tells the story of independent banana farmer, who is faced with social and economic struggles in an effort to provide for his family. The video’s opening credits reveal the harsh reality that only five corporations control 80% of banana sales worldwide and such a small fraction is given to the farmer.
“Stronger,” which was recorded at Bob Marley’s legendary Tuff Gong Studios and backed by the five-piece band Raging Fyah, is off Assassin’s latest album Theory Of Reggaetiviity (Feb 19 / Sound Age).
The Jamaican lyricist has been slaying the dancehall scene for over a decade, hence the reason for his notorious moniker. More recently, he has landed features on some of hip hop’s biggest records from Kanye West to Kendrick Lamar. On Theory Of Reggaetivity, he delves in more conscious reggae delivering his most honest record that parallels his maturation.