About the Book:
TV’s dragon slayer Levi Roots brings carnival to the kitchen with his hot’n’spicy debut cookbook. After winning over the business minds of The Dragon’s Den with little more than a song and a smile, entrepreneur Levi Roots has since sold more than one million bottles of his delicious Reggae Reggae Sauce. Building on this success and his ever-growing popularity as a food hero, Levi Roots now has his very own cookbook! Levi Roots’ Reggae Reggae Cookbook brings the excitement and vitality of Caribbean flavours to your own cooking. An eclectic and colourful range of recipes from simple dishes for students to fantastic feasts for friends are all accompanied by heart-warming anecdotes in Levi’s incomparable tell-it-like-it-is style. This bright and colourful book brings together influences as diverse as Jamaican folk tales, Notting Hill Carnival and the music of Bob Marley to create family-friendly food with that famous jerk kick. Levi Roots’ Reggae Reggae Cookbook will surely add a funky beat to what you eat! Levi Roots’ Reggae Reggae Cookbook features more than 80 simple and exciting recipes such as Mash-Up Eggs, Salmon St Jago de la Vega , Guinness Punch, Rum Cake and Sweet Potato Pudding. Levi also offers a diverse range of vegetarian dishes and puts a Caribbean twist on classic European favourites such as pizza and pasta. Contents include : Everyday Caribbean Rise and Shine Reggae Flavours Carnival Sweet Satisfaction Reggae Extras.
“If you want a barbecue with a difference this summer, look no further.” Heat magazine “This book’s menu of dishes – from mash-up eggs and Guinness punch to sweet-potato pudding – proves there’s more to Jamaican cooking than goat curry.” The Independent, 50 Best Cookbooks “Accompanied by Levi’s own anecdotes, these dishes are sure to spice up every mealtime!” Hot Stars “Levi Roots has gone from budding entrepreneur and musician to the established face of Caribbean food in the UK in just 10 months.” 4Food (Channel Four Food) “Winning recipes” The Independent “Reading it you can imagine yourself sitting under a tropical sun sipping a frozen mango daiquiri and savouring a plate of jerk chicken.” – Waterstone’s Books Quarterly
About the Author
Levi Roots is a musician,chef and entrepreneur, well known after his appearance on BBC’s’ Dragon’s Den’. His infectious ethos of Caribbean sunshine continues to put music into food and all other aspects of life.
Levi began making his Reggae Reggae Sauce in his kitchen with the help of his seven adult children; they began selling the sauce to smaller shops in London including a record shop. His recipe was inspired by his Grandmother, who had taught him how to cook from the age of nine in Clarendon, Jamaica. Levi first decided to produce the recipe in 1991 at the Nottinghill Carnival; he sold it at his own stall, named the Rastaraunt, which still features at the carnival each year.
Before his career as a successful businessman, Levi worked in the music industry and performed with some big names including James Brown, Dennis Brown, Michael Rose and Black Uhuru and in 1998 he was nominated for a MOBO award for his album titled ‘Free Your Mind’. Levi had the honour of singing Happy Birthday to Nelson Mandela when he visited Brixton and he also played football with the famous icon Bob Marley every Sunday in Battersea Park.