Over 2,000 sport enthusiasts participated in the second installment of the MoBay City Run (MBCR), held in Jamaica’s tourism capital, Montego Bay, on May 3, 2015. The 5/10k charity road race, which raised over $4 million Jamaican dollars for youth education in western Jamaica, was staged by the MoBay City Run Organizing Committee in collaboration with the Jamaica Tourist Board, University of the West Indies Western Jamaica Campus and JetBlue Airways. Ronique Williams was the winner of the Male 10K for the second year and Arietha Martin was winner of the Women’s 10K.
Chairman of the Jamaica Tourist Board, Dennis Morrison, said “sports tourism is one of the fastest growing areas in the global travel and tourist industry, and the MoBay City Run is an asset for developing sports tourism as a viable niche market segment in Jamaica.”
Mr. Morrison also stressed that the event proceeds will benefit Jamaica’s marginalized youths as it directly impacts the development of this community. The funds of the Run provide assistance for students attending University of West Indies and UTECH Western Campuses, Sam Sharpe Teachers College and Montego Bay Community College who would otherwise not be able to attain a tertiary level education.
In 2014, 100 students received scholarships and awards from the proceeds of the event.