Jamaican Events

Project CEO Set to Instill Positive Behavioural Change Through Cultural Awareness, October 28, 2016, Kingston

Written by Staff Writer

The Jamaica Cultural Development Commission’s (JCDC) 2016 Miss Kingston and St. Andrew Festival Queen, Shanique Shand will be launching her parish project, Cultural & Environment Outreach (Project CEO). The aim of this project is to inspire Positive Behavioral Change through Cultural Awareness and Environmental Responsibility. The launch will be held at the Mountain View Primary School, 136 Mountain View Avenue, Kingston 3 on Friday, October 28 starting at 9:00 a.m.

According to Shanique Shand, 2016 Miss Kingston & St. Andrew Festival Queen, “the project will focus on exposing students and parents to heritage and environmental sites for recreational and educational purposes, Increase awareness of the students on endemic Jamaican animals, heighten cultural awareness amongst students and parents through institutionalization of the culture club, fortify the effectiveness and improve the quality of school’s cultural activities for Heritage Week, Black History Month, Heroes Day, and Instill greater level of self-confidence and self-worth in children”.

The students, teachers and parents of the Mountain View Primary School will play an integral part in this project. The project will be driven through a cultural and environmental club with activities including cultural and environmental education, quizzes, poster competitions, essay competitions, awards, tree planting exercises & cleanups, tours of heritage and environmental sites.

The environmental aspect of the project will seek to reengage the youths about the environment and empower them to be responsible stewards of the environment. It will also highlight practical means by which to preserve ‘Brand Jamaica ‘through caring for the natural environment and minimize the number of plastic bottles in the environment by collecting and using them creatively.

The project is sponsored by the Tourism Enhancement Fund (TEF), Ministry of Economic Growth and Climate Change, RADA, NEPA and Medimpex.

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Staff Writer