Features

Usain Bolt Signs Deal to be Japanese Airline Pitchman

Usain Bolt
Written by Xavier Murphy

Jamaican Olympic champion Usain Bolt has made a personal endorsement deal with the Japanese airlines All Nippon Airways (ANA). Bolt, a six-time Olympic gold medal winner, will be featured in an ad campaign for the airline during the months leading up to the 2016 Olympics in Rio. ANA is an official partner for the Tokyo 2020 Olympic and Paralympic Games, and the deal with Bolt was developed through the newly established Tokyo Olympic and Paralympic Promotion Division. The details of the endorsement were not released. Usain Bolt has already signed endorsement deals with Puma, Gatorade, Digicel, Regupol, Hublot, Virgin Media, Nissan, Optus and Celcom.

About the author

Xavier Murphy