To mark the premiere of Paramount’s “Bob Marley: One Love” biopic on February 14, the Jamaica Tourist Board hosted an exclusive reception and private screening at the Regal Union Square cinema in New York City.

“’Bob Marley: One Love’ was in theatres just in time for love month and reggae month,” said Donovan White, Director of Tourism, Jamaica Tourist Board. “On the big screen for the first time, the film is a celebration of the life and legacy of a true Jamaican musical icon Bob Marley. We are so pleased that we were able to showcase it to key partners, as it is yet another demonstration of the outsized influence that Jamaica’s culture has often had on the world through our artists, athletes, music, cuisine and so much more.”

Philip Rose, Deputy Director of Tourism (Ag.), Americas, Jamaica Tourist Board, added, “The ‘Bob Marley: One Love’ movie brings the love, power, and beauty of Bob’s story along with his Jamaican reggae music to the world on the big screen, which we believe will inspire fans to visit Jamaica.”

Kicking off with a reception, guests of the Jamaica Tourist Board were provided authentic island food including jerk chicken, patties, and rice and peas from Jumeika, the popular New York City restaurant owned and operated by a Jamaican chef.

Prior to the film’s start, Philip Rose, Director White and Sandals representative Karlene Angus-Smith personally welcomed all guests to the private screening. Once the movie ended, gift bags with branded items from Sandals and Jamaica Tourist Board provided an additional special touch. As guests departed, many expressed their gratitude and noted that they truly enjoyed the event and the film.

In conjunction with the Jamaica Tourist Board, the event was also sponsored by Paramount Pictures and Sandals.