IAAF to appoint Commercial Director to help Carifta Games

The President of the International Association of Athletics Federations (IAAF) Lord Sebastien Coe wants to create a commercial team to assist the Carifta Games.

The former double Olympic champion at 1500m is planning an initiative to raise money to help championships like the recently concluded event annually staged over the Easter Weekend.

“We need to make sure that we have a commercial team that are looking to help the area associations raise more sponsorships,” said the IAAF boss.

According to President Coe, “the creation of a in house commercial team I think will make a different here”

He said the appointment of the commercial director would be made by the new CEO, who should be identified and take office by September.