Hollywood is making a feature film about Richard Montanez, who discovered a secret formula for Flamin’ Hot Cheetos while he was working at Frito Lay as a janitor.

Known as “The Godfather of Hispanic Branding,” Mr. Montanez soon you can see the┬áincredible true story of how he went from mopping floors as a janitor at FritoLay 40 years ago to founding one of the most commercially successful products on the planet when he pitched the CEO on the concept of “Hot Cheetos”!


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