Dance choreographer and CEO of global Dance Company – Dance Jamaica, Latonya Style, is expanding on an innovative idea that was launched under her flourishing Stylish Moves brand in 2014.
The original leggings idea was conceptualized back in 2012 when Latonya visited St. Petersburg, Russia for the True Jamaican Camp and the organizer provided Jamaican flag leggings for the team.
Latonya then contacted the manufacturer to supply customized leggings for herself with the words Dance Jamaica on the Jamaican flag fabric. Everyone admired and wanted to purchase the leggings, a very popular item both locally and overseas, propelling her to start manufacturing them for sale. The artiste manager and Stylish Moves creator has now expanded her successful custom leggings line to include more personalized prints.
“Over the years we have tried prints that people may like and we learnt that people prefer the Jamaican colours mainly, so we have focused on these leggings and persons can now order new designs and prints with faces” Latonya added.
The limited edition leggings can be ordered from representatives in Chicago, Taiwan, Berlin who will ship to their region and directly from Dance Jamaica Academy for those in Jamaica. You can visit the Stylish Moves social media pages @stylishmoves or email [email protected] for details on how to order.
The entire Dance Jamaica Family have had a successful and busy tour year with Stacia Fya, Kool Ravers, Rollx Hectic Dymond, and Kimiko Versatile all completing successful tours in Europe organized by DanceJa and Top Up Production as well as Latonya herself completing her annual Australia and Asia Tours and visit to Chile earlier this year. Pioneer dancer Boysie Roses leaves this week for his 3rd Europe Tour and Latonya returns to Europe for her annual tour this November into December, she will be conducting authentic dancehall and stylish moves workshops and lectures throughout the region for 6 weeks.