Reggae Recording artiste Etana has always been vocal about being natural and true to oneself in previously recorded material, But now she is even more direct with this message with the release her brand new single “The Way I Are/ Natural Woman”.
The single, written primarily by Etana herself and produced by Beatnick and K-Salaam, speaks to women embracing themselves and knowing who they really are on the inside and not being afraid to show it on the outside. This characteristic is clear in the singer’s own lifestyle and outlook.
“People ask me; why do you wear makeup sometimes and other times you don’t? My answer has always been; if it wasn’t for music and image I would wear nothing at all except for my clothes of course! But I understand the role of an artist and even in presenting myself I still have to do it in my own way to be comfortable”. Etana explained.
The Roots Reggae princess is already well known for her strong vocal ability and also delivering relatable songs that are socially conscious. This well produced “The Way I Are” single is no different and packs a huge message on a simple track, promoting wholehearted self love regardless of what society stipulates.
“The song came naturally to me when looking at all the “hoopla” about black hair, lips and big plastic butts and what women think men find attractive. I think in all the mess we need to be reminded to love ourselves the way we are and that love is natural, we don’t need to try so hard to find it. It all starts from within”. Etana added.
The single is currently being accompanied by an Instagram competition where fans detail in a one minute video why they believe women should love themselves the way they are. Prizes for the most liked videos include a Samsung Galaxy S7 as well as Etana albums and memorabilia. Details of the competition can be found on Etana’s Facebook Page, OneEtana.
“The Way I Are” single is also the first release from an upcoming, yet to be titled EP from the artiste. Official visuals for the project are also expected soon. Etana performs next in Jamaica for International Reggae Day on Friday July 1. She is set to take the stage at Clarendon based monthly series Clarendon LIVE, at Fyah Side Jerk and Bar in Tollgate, alongside Duane Stephenson.