Festival Fashion Flair, the highly anticipated fashion show showcasing the Jamaica 55 Festival Fashion theme “Wear Di Vibes… It’s Jamaica 55” will be free to the public. The show, which will display the best of established and local fashion designers will be held at the National Arena on Wednesday, August 2, beginning at 8:00 pm.

According to Director of Marketing and Public Relations at the JCDC, Stephen Davidson: “Festival Fashion is at the heart of the Jamaica Independence Celebrations. Jamaicans take pride in getting dressed up and going out and the annual Festival Fashion show puts the best of Festival fashion on display. We invite everyone to come out and enjoy the fashion and be inspired by fresh ideas, which they can take back to their tailors and dressmakers in time for Independence Day. The event is completely free and we encourage the public to come out in droves.”

Davidson also added that the pieces to be showcased will all surround the Festival Fashion theme and incorporate the festival fashion colours: red, gold, emerald and black, with each colour representing the different vibes of the Jamaican people.

“Black is resilient, strong and proud, while Emerald represents our nurturing nature, natural beauty and the groundedness of the Jamaican people. Gold speaks to our successes and the fact that we are winners and Champions of the World while Red speaks of our creativity, our ‘Nuff and Plenty’ nature and our lively-ness as a people.” Davidson said.

Festival Fashion Flair will feature pieces from designers: Courtney Washington, Uzuri International, House of Fennell, Earl Williams, Mutamba, Juliet Richards, Shades of Africa (by Tanya Cameron), Minka, Andrea Lindo, Minka, Indigo Caftans (by Paula Hurlock), Mushroom Swimwear, M and M Hats and Carby’s.

The fashion show will also feature the 2017 finalists of the Miss Jamaica Universe competition modelling swimwear, as well as guest performances from the Tivoli Dance Troupe and the 2016 Jamaica Gospel Song Competition Winner, Marsha Jarrett.