Caribbean adventure company Island Routes is adding a new tour option for its visitors to Jamaica: self-driving MINI Cooper tours in Negril and Ocho Rios. The new offering was introduced to travel agents attending the Sandals STAR Awards. The company will start selling the tours in early 2017. According to David Shields, vice president of sales, Island Routes continues to refresh its inventory because travel agents and customers demand it. In the Caribbean, Island Routes’ business depends on the consistent presentation of quality products, he said, and new offerings are designed to meet that need. The unique self-driving tours features an expert guide, who drives the lead car and takes guests on a ride through the island. Guest drivers are able to communicate with the tour leaders as cars move in a convoy to make sure everyone stays together. The MINI Routes focus on the experience and are meant to introduce visitor to local Jamaicans. Both the Negril and Ocho Rios tours last six hours. The Negril tour moves along the coast through fishing villages, Seven Mile Beach, a historic fort, and stops for food at a local coconut vendor and jerk shop. The Ocho Rios tours stops at Dunn’s River Falls, visits the Pudding Man an Fern Gully, with stops at craft shops and more.
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