Nike is using Kunley’s “Season of the Year” in its new advertisements. Kunley produced the song for Bounty Killer in 2013, and in 2014, the track was sampled by Santigold for her hit “Kicking Down Doors.” Kunley says he is “delighted” that Nike has chosen his dancehall song as part of its campaign because it shows the broad popularity of the dancehall genre. Kunley plans to use his experience as a producer to encourage others to create quality music. He advises that they make sure that their tunes “sound good” and counsels them to “learn from people because music is a worldwide language.” Ward 21 has released a new EP called “Power Surge,” and the group will tour Europe in the summer of 2017 to support the new work.
About Bounty Killer
Bounty Killer (born Rodney Price; 12 June 1972; Kingston, Jamaica) is a Jamaican reggae and dancehall deejay. Allmusic describes him as having been “one of the most aggressive dancehall stars of the ’90s, a street-tough rude boy with an unrepentant flair for gun talk”. He is the founder of a dancehall collective known as The Alliance with deejay Mavado.
Price moved to Kingston at an early age, along with his mother and siblings. His father owned and ran the Black Scorpio sound system and Price started his musical career as a sound system deejay in his early teens. At the age of 14, Price was shot by a stray bullet during a gunfight between rival political factions, and while convalescing in hospital decided on the name Bounty Killer. After recovering, he increased his performances on a greater number of sound systems, and turned his attention towards recording.