Music plays a major role in Jordan Peele’s new horror movie “Us.” Additionally, the use of music in the film resulted in what is characterized as the “first movie-sponsored takeover of the streaming service Spotify. The soundtrack of “Us” includes the smash hit by Jamaican reggae artist Koffee called “Toast.” Other songs are Luniz’s “I Got 5 on It,” Janelle Monáe’s “I Like That,” Minnie Riperton’s “Les Fleur,” and the Beach Boys’ “Good Vibrations,” in addition to the score by Michael Abels. Abels also did the soundtrack for Peele’s film “Get Out.” The take-over by Peele on Spotify continued through the theater release of the film on March 22.
The Spotify take-over by Peele was sponsored by Universal Pictures, which is distributing “Us” This was the first time that a single film is taking over one of the hubs on Spotify. Also included in the deal was the curating of Spotify’s highly favored playlist “Black Boy Joy” by “Us” star Winston Duke. This list includes “Tribe” by Bas featuring J. Cole and Chief Obi’s “Carry Go.” Featuring Olimada.
During his Spotify sessions, Peele covered the “Us” soundtrack and also the use of music in other movies, such as the use of the “Banana Boat Song” by Harry Belafonte in the Tim Burton film “Beetlejuice.” Spotify’s Creative Solutions produced the studio content with Peele and Duke together with the Shows and Editorial team. The music streaming service hopes to obtain more revenue from similar deals. The Film & TV Favorites playlist featured on the TV & Movies hub has over 1 million followers.
Photo source: Koffee Facebook