Starbucks Agrees to Let Caribbean Coffee Traders Operate Its Outlets in Jamaica

Starbucks's Possible Entry into Jamaican Market Brings Mixed Reactions

Caribbean Coffee Traders Limited (CCTL), a consortium headed by the restaurant management and franchise operator Margaritaville Caribbean Group, has been licensed to operate Starbucks stores in Jamaica. Jamaica represents Starbucks Coffee Company’s 17th market in the Caribbean and Latin American regions. Montego Bay will be the site of the Jamaica’s first Starbucks outlet. Ricardo Rico, general manager and vice president for Latin American operations for Starbucks, noted Jamaica’s culture and heritage, especially as related to its world-famous Blue Mountain coffee, which the company has featured as a specialty offering for more than 40 years. Starbuck’s is “delighted” to expand this legacy and introduce the “Starbucks Experience” to Jamaica for the first time, said Rico, also expressing pride in adding CCTL to its list of licensing partners that can reach new customers. A joint venture between Margaritaville Caribbean Group’s CEO Ian Dear and Sandals Resorts International deputy chairman Adam Stewart.

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Stephanie Korney