Miss Jamaica Festival Queen 2015, Chereese Ricketts will launch her national project, the eMOTION Movement on Tuesday, March 8 at the Louise Bennett Garden Theatre at the Ranny Williams Entertainment Centre. The launch commence at 6:30 pm and will officially launch Miss Rickett’s island-wide project which is centered on mental health awareness.

The eMOTION Movement’s main focus is to bring awareness to Mental Health Issues in Jamaica by encouraging Jamaicans to be more aware of their own mental health, and removing the stigma that mental illness carries. The project will utilize dance and movement and relevant cultural expressions to foster strong self-esteem and healthy relationship patterns among young adults in secondary and tertiary institutions, and also provide movement therapy for persons in homes for the mentally unstable.

The National Outreach Project is a signature component of the JCDC Miss Jamaica Festival Queen Competition. The Competition also focuses on leadership, appreciation of the role of women, creative talent, culture and community involvement and has produced some outstanding Jamaican women, who have continued to make a significant contribution to building ‘Brand Jamaica’ beyond their reign.