The popular Jamaican music festival Reggae Sumfest plans has introduced 360-degree virtual reality streaming so fans around the world can enjoy the event from wherever they are. The technology works on any device and can be accessed via the Sumfest website. The 2016 Sumfest is the 24th staging of the event and is scheduled for July 17 through 23. It is expected to attract thousands of fans to its venue in Montego Bay. The theme of the event is “Our Music, Our Festival” to emphasize its focus on local musicians. Performing at Reggae Sumfest are Barrington Levy, Sanchez and Tarrus Riley, among many other artistes. According to Joe Bogdanovich, the owner of the Sumfest franchise, the event is designed to provide a great experience for patrons and especially for local acts who will have the opportunity to showcase their talent to a wide audience. The goal is to provide an authentic reggae and dancehall experience to fans around the world, said Bogdanovich.