Two individuals filed a lawsuit in a United States federal court on July 29, 2015, in San Diego, California, against London-based company Diageo, claiming that the firm is engaged in unfair and deceptive practices because its Red Stripe beer is not actually brewed in Jamaica. The firm promotes the brew as “Jamaican Style Lager” that embodies the “spirit, rhythm and pulse of Jamaica and its people.” The plaintiffs contend that the company uses these phrases – and the short, brown, squat bottle structure that is associated with Jamaican beer bottles – to distract consumers from the fact that the beer is “Brewed & Bottled by Red Strip Beer Company, Latrobe, PA,” as stated in hard-to-read print on its labels.