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Dateline St. George’s: Minister for Tourism Honourable Glynis Roberts is leading a 10-member Grenada delegation to the annual International Trade Bolsa, (ITB) in Berlin, Germany from March 10 – 14, 2010.

ITB is one of the two trade show events that Grenada attends annually in Germany. The other is the European Tourism Exhibition (CMT) which is held in Stuttgart in January. Participation in both events reflects the significance of the German market to Grenada’s tourism industry, and the potential for further growth as Germany emerges from the current global economic recession where forecasters are projecting growth of between 1.5% and 1.7% in 2010.

Considered as one of the biggest trade and consumer shows in the world, ITB enables tourism destinations to build awareness, network, and showcase their products and services to thousands of visitors from around the world.

During this year’s event, the Grenada delegation will, among other things, maximize its public relations mileage for the destination, negotiate with Condor Airlines to offer more attractive seasonal fares for tourists destined to Grenada, reintroduce a co-advertising plan, and collaborate with stakeholders to create attractive package deals for families and youth.

The Grenada booth for this trade & consumer show is located in the Caribbean section of the venue. The glass bottomed floor is featuring an underwater theme, while the booth itself showcases Grenada’s flowers and spices, tropical fishes, as well as a display of destination images.

For this major marketing event, the Grenada Board of Tourism’s delegation comprises the Chairman Mr. Richard Strachan and Director of Tourism Mr. William Joseph. Other participants include representatives from the Blue Horizons Garden Resort, Mount Cinnamon Beach Resort, Spice Island Beach Resort, Gem Holiday Beach Resort, Sunsation Tours and Karibike Reisen (Wildlife Expeditions).

For more information
Contact Edwin Frank
Public Relations Officer
[email protected]

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