This day in Jamaican History: Jamaica Tourist Board established

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Sintra Arunte-Bronte in the classic Jamaica Tourist Board 1972 poster
Sintra Arunte-Bronte in the classic Jamaica Tourist Board 1972 poster

On April 1, 1955 the Tourist Trade Development Board officially became the Jamaica Tourist Board (JTB).  In 1922 the Jamaican government had established the Tourist Trade Development Board but realized in 1954, the need for a more effective organization. The Jamaica Tourist Board (JTB)  is Jamaica’s national tourism agency.  The JTB is a public company governed by a Board of Directors, appointed by the Minister of Tourism.

Happy Birthday Jamaica Tourist Board.

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