Luxury Travel: Jamaica Joins Virtuoso’s Exclusive Portfolio

Jamaica Blue Mountain

The Jamaica Tourist Board (JTB) has announced that it is now a luxury travel partner in Virtuoso’s exclusive portfolio. As a preferred destination, Jamaica will offer exceptional travel experiences to Virtuoso’s travel advisors and their upscale clientele, comprising more than 1,700 preferred suppliers in 100 countries.

Virtuoso agencies sell more than US$15.5 billion annually, making the network the most significant player in luxury travel.

“Jamaica is excited to join the Virtuoso network, and will now be available as a destination option to more than 15,200 advisors worldwide,” noted Paul Pennicook, Jamaica’s Director of Tourism. “The decision to partner with Virtuoso is timely as the destination seeks to increase arrivals from the high end luxury market. We can expose even more of the destination to clients who are looking for unique authentic experiences. A part of the partnership includes participation in the Virtuoso Travel Week 2017, luxury travel’s largest worldwide sales and networking event, slated for August 13-18 in Las Vegas.”

As a destination, Jamaica joins Virtuoso’s collection of partners who represent the finest luxury hotels, resorts, cruise lines, airlines, tour operators and other suppliers worldwide. These partners, which specialize in world-class client service and experiences, provide Virtuoso advisors, and by extension their clients, with superior offerings, rare opportunities and exceptional value. These providers are able to market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events.

By being part of such an established and reputable network of travel professionals who are familiar with the island’s rich and diverse culture and all it has to offer the high-end clientele, Jamaica is expected to benefit significantly from this partnership.

Jamaica’s ease of access from most major gateways together with its upcoming cultural activities in celebration of Jamaica 55, on-island events and increased airlift, will ensure the destination’s growth in order to meet its desired arrival targets.

To learn more about Jamaica, visit

About Jamaica Tourist Board

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. TripAdvisor® ranked Jamaica #12 Best Destination in the World in 2017 and top three island in the world in 2016. The JTB was declared the Caribbean’s Leading Tourist Board by the World Travel Awards (WTA) from 2006 to 2016. In 2016, Jamaica earned the WTA’s vote for the Caribbean’s Leading Destination and the Caribbean’s Leading Cruise Destination for the tenth consecutive year. Additionally, Ocho Rios was named the Caribbean’s Leading Cruise Port; Sangster International Airport was voted the Caribbean’s Leading Airport; Club Mobay was named the Caribbean’s Leading Airport Lounge; Dolphin Cove was voted the Caribbean’s Leading Adventure Tourist Attraction; the Montego Bay Convention Center was named the Caribbean’s Leading Meeting & Conventions Center; and GO! Jamaica Travel was named the Caribbean’s Leading Tour Operator.

JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai and Tokyo.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Web site at or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on FacebookTwitterInstagramPinterest and YouTube. View the JTB blog at

Photo Source: JTB

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