The Jamaica Cultural Development Commission’s (JCDC) Miss Kingston and St. Andrew Festival Queen 2015, Michelle Thomas will be launching her parish project #TOURSBJCM – Increasing Youth Awareness of the Blue and John Crow Mountains through Tours, at the Louise Bennett Garden Theatre on Tuesday, October 13, 2015 at 10:00 am.

#TOURSBJCM – Increasing Youth Awareness of the Blue and John Crow Mountains through Tours will focus on creating awareness and appreciation of Jamaica’s first World Heritage Site, the Blue and John Crow Mountains through educational tours. Students from across Kingston and St. Andrew will tour the Blue and John Crow Mountains free of cost, using Innovation and Gamification Technology (IGT), provided by EducaTours Jamaica, making the experience youth friendly, exciting and memorable.

The tours will take place on October 20, 2015 and October 22, 2015 between the hours of 10:00 a.m. – 2:00 p.m. and will engage students in such activities as historical tours, fauna and flora discovery, hiking trails, quiz and team building activities, cultural explorations, ecological studies, treasure hunts and on the bus Edutainment.

The project is being launched as part of National Heritage Week, which is being celebrated under the theme, “Jamaican Heritage…Impacting the World”;. This follows on the heels of the Ministry of Youth and Culture’s successful initiative of the World Heritage inscription of the Blue and John Crow Mountains.

Endorsements at the media launch will be made by Dr. Janice Lindsay, Principal Director of Culture, Ministry of Youth & Culture, Dr. Sharon Smith, Head of the Mona School of Business at University of the West Indies, the Honourable Donna Parchment Brown, Custos Rotulorum of St. Andrew and the Honourable Steadman Fuller, Custos Rotulorum of Kingston.