Ben & Jerry’s Offers a Rastafarian flavor called “Satisfy My Bowl”

Bob Marley

Ben & Jerry’s, the ice cream manufacturing firm, is famous for its innovative flavors, and true to form, has concocted a number of ice creams with “heaven” in mind. In particular, the company offers a Rastafarian flavor, which was introduced to celebrate the 30th anniversary of the release of Bob Marley’s “Legend” album. The produce is called “Satisfy My Bowl” and incorporates banana ice cream, caramel-and-cookie swirls, and chocolate peace signs. The company partnered with the 1Love Foundation to create this flavor. The foundation funds youth empowerment projects in Jamaica in support of Bob Marley’s hope for a better world.

About Ben & Jerry’s

As an aspiring social justice company, Ben & Jerry’s believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.5MM in 2014 to support social, economic and environmental justice nationally and in Vermont. For more information about the Ben & Jerry’s Foundation visit www.benandjerrysfoundation.org

About the author

Stephanie Korney