Vale, a producer, singer/songwriter has combined the power of reggae music with the power of the gospel; creating a more powerful and effective music to change lives forever. He is signed to JIFE Music, a division of Palm Branch Media, a media production company and consultancy based in St. Kitts and Nevis. The hard-working musician, whose real name is Bryan Vale, was a big hit on the recently concluded Caribbean Gospel Music Tours (CGMT) where he performed on stage in the Guyana and St. Kitts legs of the Tour.

His songs are played on several radio stations around the world including Voice of the Caribbean Radio, an online Caribbean radio station, Love 101 in Jamaica and several others globally.” Being a brand ambassador for Patwa Apparel means a lot to me and I am honored to be a part of this brand,” Vale said. “It is also a privilege to represent Patwa as I travel around the world ministering the Gospel in songs. My management team at JIFE music and I are looking forward to great and greater things happening in the near future with this our relationship. Patwa to the worl mi seh,” Vale said.

Patwa Apparel and Vale are both excited about this partnership as both brands believe in the upliftment of the Jamaican culture. Speaking on the partnership, CEO of Patwa Culcha International, Heneka Watkis-Porter had this to say: “Spreading the message of positivity is what we are all about. So it gives us great joy to partner with a young man who is also about sharing a positive message. We look forward to mutually benefitting from this relationship”.

Watkis-Porter beams as she spoke about the many things in the pipeline for the company including their upcoming launch of Patwa Apparel’s new t-shirt designs in St. Marteen and showcasing on St. Marteen Fashion Week all happening in November of this year.

Not to be left out is their upcoming television series featuring Reggae Bands in Jamaica called, Bandwidth. She is currently running a crowd funding campaign to produce the series. Persons interested in making a contribution can go to www.isupportjamaica.com and look for Bandwidth.

Vale, who grew up in Jamaica, is back on the land of his birth for a while, working on promoting his music before he leaves again for a US and Caribbean tour pre-album release tour.