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Our Audience’s web site visitors are generally mature, college-educated, professionals who travel at least once per year and have a median income of $55,000 per year.

Readership Survey Highlights

  • Gender – 60% women & 40% men
  • Age – 88% over the age of 25
  • Education – 69% who are 18 years or older have attended college
  • Employment – 70% of adult site visitors have professional, managerial or computer-related jobs
  • Income – Our average site visitor has a median individual income of $55,000/year.
  • Travel – 90% travel at least once a year
  • Geographic Location – The primary countries from which our visits came include U.S.A. 50%, Jamaica 20%, U.K. 10%, Canada 10%, Other countries 10%.
  • Online Purchases – 85% made an online purchase in the past year.

Our site visitors are geographically diverse, with a significant percentage of site traffic coming from Jamaica’s key diaspora strongholds as well as popular Jamaican departure cities* :

USA – 45% (Top States: New York, Florida, California, Texas, Georgia)
Jamaica – 13% (Top Cities: Kingston, Montego Bay, Negril, Mandeville, Portmore)
Canada – 12% (Top Providences: Ontario, Quebec, Alberta, British Columbia, Nova Scotia)
UK – 10 % (Top Countries: England, Scotland, Wales, Northern Ireland, Isle of Man

Australia, Germany,  Trinidad and Tobago, Netherlands, New Zealand and France among its top ten sources for site traffic

* Google Analytics Report, 01/18/2018.

About the author

Staff Writer