WATCH: Faster Jamaica, Inspires Puma’s Cutting-Edge Olympic Kit for Paris 2024

Puma, the third-largest sportswear brand in the world, unveiled the kit to be worn by the athletes representing Jamaica at the 2024 Summer Olympics in Paris.

Kit inspired by Jamaican athleticism

According to the global head of Puma’s track and field products at Puma, José Agneta van der Veen, the company designed the collection to show “the essence of Jamaican athleticism.” She noted that Puma has always used Jamaica as “our main muse” and that the new kit was inspired by  Jamaican athletes’ passion for speed and agility. The collection is designed to “embody the spirit” of Jamaica’s athletes, while the performance and technology elements incorporated by Puma in these state-of-the-art products are also meant to reflect how the athletes consistently “push the boundaries” of their sport.

It’s also about style

Puma global lead designer in track and field, Noelani Ramos, added that the kit design is not just about performance, but also about style. Puma wanted the kit to evoke the feeling of speed on the track so that the collection would complement the athletes during their performance by having its lines “contour their bodies.” The company also wanted to honor the discipline and hard work the athletes put in by highlighting their physique, she said.

Top athletes present new kit

Showing off the innovative kit at CHAMPS were many of Jamaica’s elite athletes. They included two-time Olympic sprint double champion, Elaine Thompson-Herah; the defending champion in the 110-meter hurdles, Hansle Parchment; and bronze medal winner in the 100-meter hurdles, Megan Tapper. Also participating in the reveal of the new Olympics kit were athletes Rushell Clayton, Janieve Russell, Asafa Powell, Stacey-Ann Williams, and Kemba Nelson. The elite competitors took a turn around the track in their new fashions as a crowd of some 20,000 onlookers cheered them.